Financial experts should be entertaining, as well as informative.

Lauren Lyons Cole, CFP®, Financial Expert

Lauren Lyons Cole, CFP®, Financial Expert

Lauren Lyons Cole is a certified financial planner (CFP®), writer, and financial expert. She covers all things personal finance as the Your Money Editor for Business Insider.

She has appeared on television and radio networks, including the NBC Today ShowCBS This MorningMarketplace Money, and Fox News, among others. Previously, she was a personal finance contributor and host of The Financial Fix for

Lauren has also been featured as a financial expert in the New York Times, the Wall Street JournalCNN Money, and more. As an independent financial educator, she frequently speaks at conferences, corporate events and universities.

Lauren’s financial planning career began at a boutique wealth management firm based in Manhattan shortly before the stock market crashed in 2008. Two years later she created her own fee-only firm to address the challenges that everyone faces regardless of their net worth, including spending management, retirement planning, and debt repayment. In addition to working with individual clients, she has served as a consultant to many fintech startups.

Lauren’s experience as a financial planner has given her unique insight into the struggles many Americans face, as well as the solutions that work. Her no-nonsense approach to money management is more akin to personal training than traditional financial planning. Lauren believes money is a tool, and empowers her clients to create a strong financial foundation so they can build something great. She helps her clients take control of their money by getting organized, spending smarter & earning more. Usually in that order. Though she studied financial planning at New York University, she learned far more about money from her Scottish grandmother who taught her the importance of saving and investing.

Born and raised in the Southeast, Lauren currently resides in Manhattan. An avid traveler, she uses her discretionary income to explore the world—on a budget, of course. She went bungee jumping in New Zealand, but only because she had a 50% off coupon. A Teach for America alum, Lauren still enjoys spending time in the classroom teaching financial literacy workshops across the country. Recently, she spent six months studying Spanish in Colombia and is still trying very hard to correctly pronounce ahorrar, which means to save. Once she masters that, she’d love to teach financial literacy courses in Spanish as well.

Got questions? Send Lauren an email. Or stay up-to-date by signing up for her email newsletter.


Wanna know more? Keep reading…

(A note from Lauren):

When I was 15, my grandmother helped me land my first job. Far from glamorous, I sold hams at the Honey Baked Ham Company during their holiday rush (truth be told, I loved it). That experience taught me the value of a dollar—not to mention the freedom that money provides. It also helped me get out of a $300 speeding ticket a few months later, but that’s a different story.

During my freshman year of college, my dad made me track my expenses so that I could create my first budget. I carried a little blue notebook around with me to record every purchase, no matter how small, and it quickly became a running joke among my friends. But by sophomore year, they started coming to me with financial questions, and thus began my unofficial foray into becoming a financial planner.

After college I bounced between jobs, dabbling in teaching, fundraising, advocacy, and marketing. I wanted to help people, but none of those avenues felt quite right. That is, until I realized that all the financial advice I was giving my friends could actually be my profession. In 2008 I passed the Certified Financial Planner exam, and took my first job at a financial planning firm. Two weeks later, Lehman Brothers collapsed and the financial crisis was in full swing.

My experience in financial planning has been eventful, to say the least. But making smart decisions with my money has allowed me to do some amazing things, all on my own dime. Like sledding down a snowbank on the continent of Antarctica, sailing through the impossibly gorgeous San Blas Islands, and surfing with sea lions in the Galapagos.

Making smart decisions with my money has allowed me to do some amazing things, all on my own dime. Like sledding down a snowbank on the continent of Antarctica, sailing through the impossibly gorgeous San Blas Islands, and surfing with sea lions in the Galapagos.

San Blas Islands

I wouldn’t trade my travel adventures for anything—they truly are priceless. But I couldn’t have afforded them if my grandmother hadn’t made me get that job or if my dad hadn’t taught me to budget. I’ve been fortunate. And now, I am lucky enough to pay it forward: empowering thousands of people to live their happiest life. It’s really not as hard as it may seem.

My financial planning philosophy is based on the belief that behind every checkbook and every retirement account is a personal story. We’ve all made mistakes with our finances, but we also have successes and plenty of goals and dreams for the future. That’s what makes financial planning so fulfilling. It’s not just a numbers game. It’s truly about people.

I love what I do. And, seven continents later, I still travel as much as I can.

Que te vaya bien,